1 October 2026

AI subscription price hikes

Are you ready to pay $500 a month for AI?

Closed source AI pulls numerous levers to increase margin:

  • New models that use more credits in and out
  • Embedded bloat such as yappy replies and inefficient thinking
  • Fewer credits allocated to each plan in hourly and weekly limits
  • New plans at higher prices

A new model at $500 gives you the same utilization an old one gave you at $100. It will not stop until the subscription price equals the API price.

The output will be far greater too. This is the natural path for the maturation of the AI industry. The cost of using superintelligence will become a filter for businesses and individuals that want to compete at the highest level.

Source

Business Insider on the new $500 ChatGPT plan